The Oakley Ellipse 50th Anniversary – exclusive eyewear that honours a legacy defined by disruption while charging toward the infinite possibilities of tomorrow – has been unveiled by Oakley, Inc., the American company which has pioneered sport and culture through breakthrough technology and future-forward design since 1975.
50 years. 600 months. 18,262 days. 438,300 hours. 26.28 million minutes. That’s how long it has taken Oakley to redefine what’s possible; half a century of relentless innovation, fearless curiosity, and a refusal to be ordinary.
These glasses are a bold vision of what’s to come, looking toward the next 50 years, and a tribute to five decades of visionaries, mad scientists, and game-changers who’ve instigated culture and sport.
“The Oakley Ellipse 50th Anniversary celebrates half a century of Oakley innovation by taking the most iconic bit of our branding and putting it front and centre as a design element,” said Nick Garfias, Oakley Vice President of Design.
“What’s more is it plants a flag for us and our fans about what lies ahead. Oakley designs are about progression and advancement, but just as things will continue to evolve, certain things will remain the same: our DNA. We believe that if you take the logo off any of our products it should be unmistakably Oakley, and the Ellipse 50th Anniversary is the clearest manifestation of that… ever.”
Inspired by a singularity – where past, present, and future collide – the Oakley Ellipse 50th Anniversary transcends timelines. Shaped like the iconic Oakley logo, its silhouette fuses three design eras: curved lines echoing the bold aesthetic of the ’90s, a progressive stem jog inspired by today’s best-selling Radar EV, and a futuristic lens shape crafted with PhysioMorphic Geometry. The future-forward artifact is finished in a Midas Fleck colourway, with a black lucid treatment and gold details, featuring Prizm 24K lenses.
As a special addition to the Ellipse mainline collection, the Oakley Ellipse 50th Anniversary is available in limited quantities on the company website as well as at Oakley stores, and select partners worldwide.
For more information, please visit www.oakley.com