The Louis Vuitton Lounge by Qatar Duty Free (QDF) for the Formula One Qatar Airways Qatar Grand Prix 2025 was unveiled by Qatar Duty Free at the Lusail International Circuit from November 28-30.
The collaboration marks Qatar Duty Free’s third consecutive year as a proud sponsor of the penultimate race of the season. Together, the two iconic brands delivered an unparalleled suite experience, welcoming a host of international and regional brand friends, partners and clients.
Among the attendees were Lebanese actress Cynthia Samuel, NASCAR driver Toni Breidinger, Egyptian singer Bayou, boxer and model Younes Bendjima, former England football captain Steven Gerrard and Jordanian actress Noor Taher, alongside a host of fellow talents.
The Louis Vuitton lounge by Qatar Duty Free offered guests an immersive environment of elegance and hospitality, reflecting a shared commitment to pushing the boundaries of exceptional guest experiences. The collaboration between both brands began in 2023 with the opening of The Louis Vuitton Lounge by Yannick Alléno at Hamad International Airport, where travellers are invited on a culinary journey curated by the Michelin-starred chef.
Guests at the race were treated to a taste of the airport lounge, thanks to an assortment of desserts and beverages brought to the track over the race weekend.
“Bringing together Qatar Duty Free’s expertise in world-class hospitality and Louis Vuitton’s legacy of exceptional art de vivre, this partnership demonstrates how we can curate an exceptional client experience both inside and outside the airport – even at major international events,” said Thabet Musleh, Chief Retail & Hospitality Officer at Qatar Airways Group.
“We were delighted to welcome our esteemed guests and partners to the Lusail International Circuit and to celebrate the spirit of Formula One in true QDF and Louis Vuitton style.”
The collaboration is the latest in a series of innovative experiences delivered by Qatar Duty Free and its brand partners as the retail and F&B operator rounds off its 25th anniversary year.
For more information, please visit www.qatardutyfree.com or https://eu.louisvuitton.com/eng-e1/homepage