Swiss luxury watchmaker TAG Heuer returned to the Formula One TAG Heuer Grand Prix de Monaco as the event’s first-ever official title partner, a historic milestone that honours the brand’s deep ties to Monaco and motorsport.
To mark the occasion, TAG Heuer unveiled three bold new TAG Heuer Monaco timepieces, each capturing a unique facet of its racing spirit and watchmaking expertise.
The Monaco Chronograph x Gulf honours TAG Heuer’s iconic partnership with Gulf and the TAG Heuer Monaco’s legendary appearance in the 1971 film, Le Mans. The TAG Heuer Monaco Chronograph Stopwatch revives the classic design of Heuer’s 1960s and ’70s stopwatches, blending vintage style with modern precision.
And, pushing the boundaries of innovation, the TAG Heuer Monaco Split-Seconds Chronograph features the ultra-light Calibre TH81-00 and a proprietary TH-Titanium case with a striking, living texture.
TAG Heuer Monaco Chronograph x Gulf
The watchmaker celebrated its legendary racing heritage with the launch of the TAG Heuer Monaco Chronograph x Gulf, a limited-edition timepiece that channels the daring spirit of motorsport and cinematic history. Limited to 971 pieces, this striking model honours the iconic partnership between TAG Heuer and Gulf, while paying tribute to the TAG Heuer Monaco’s star turn in Le Mans (1971), alongside the late American actor, Steve McQueen.
Featuring the original 1969 layout, the watch is powered by the Calibre 11 and distinguished by its left-side crown and square, water-resistant case, a bold design that revolutionised chronographs at the time. The fine-grained silver dial is accented with Gulf’s signature blue and orange stripes, echoing McQueen’s racing suit and Porsche 917K. The vintage Heuer logo reinforces its deep motorsport roots.
TAG Heuer Monaco Chronograph Stopwatch
The luxury watch manufacturer also introduced the TAG Heuer Monaco Chronograph Stopwatch, inspired by the iconic Heuer stopwatches of the 1960s and ’70s, renowned for their use in high-stakes trackside timing.
Limited to 970 pieces, the timepiece is powered by the Calibre 11 and housed in a lightweight black DLC-coated titanium case. A black circular dial contrasts sharply against an opaline silver background, while a vivid red minute track and high-contrast subdials ensure maximum legibility, a reflection of Jack Heuer’s dedication to functional precision.
Red accents, blackened indexes, and a perforated black calfskin strap underscore the timepiece’s racing DNA. Delivered in special packaging with a custom travel pouch, the timepiece is a celebration of motorsport heritage and the relentless pursuit of precision.
TAG Heuer Monaco Split-Seconds Chronograph
The future of watchmaking has been reimagined by the watchmaker with the TAG Heuer Monaco Split-Seconds Chronograph, a bold combination of horological mastery, cutting-edge materials, and avant-garde design.
Crafted in TH-Titanium, a new proprietary titanium alloy developed entirely in-house, the case undergoes a revolutionary thermal process that reveals a unique, textured finish, elemental, tactile, and visually dynamic. Vibrant lime green accents on the rattrapante hand and subdials infuse racing energy, while hand-painted stripes and a floating rotor engraved with a checkered flag amplify visual depth. Every element, from the titanium clasp to the hand-stitched calfskin strap, reflects craftsmanship at its highest level, showing a powerful expression of vision, precision, and progress.
For more information, please visit www.tagheuer.com.