Swiss luxury watchmaker Hublot’s thoughtful Ramadan campaign – Moments That Define Us – featuring acclaimed Syrian actor and Friend of the Brand in the Middle East, Moatasem Al Nahar, is inspired by light, time and self-reflection.
The captivating campaign embodies the essence of time as a collection of moments that shape our journey.
Rooted in the brand’s philosophy of the Art of Fusion, the campaign masterfully intertwines tradition and modernity, sophistication and introspection, capturing the spirit of Ramadan through an artistic lens.
The campaign is a symphony of light and shadow, with deep midnight blues and Arabian accents reflecting the richness of Ramadan nights. High-contrast chiaroscuro lighting casts dynamic beams that symbolise the movement of time, while a modern, minimalist space, adorned with flowing drapery, textured walls, and artistic calligraphy projections, enhances the ethereal mood.
As the narrative unfolds, Moatasem is seen wearing two exceptional timepieces: the newly released Big Bang Meca-10 Titanium, which marks a milestone in Hublot’s watchmaking excellence with its redesigned 42mm case and a powerful 10-day manual-winding movement; and the striking Big Bang Meca-10 Frosted Carbon, a fusion of technical innovation and bold aesthetics. These timepieces shed light on the upcoming Big Bang 20th anniversary, a nod to the brand’s technical mastery and innovations throughout the years.
Hublot’s Ramadan campaign is an invitation to embrace time’s significance, cherishing the moments that shape our stories. Through this captivating collaboration, the brand reaffirms its dedication to cultural resonance, craftsmanship, and the pursuit of timeless elegance.
For more information, please visit www.hublot.com/en.