As the Mediterranean boat show season gets underway, world-renowned Italian luxury yacht and superyacht manufacturer Ferretti Group has arrived at the Cannes Yachting Festival, which opened on September 8, with a fleet of twenty-two yachts, including four world premières for the Itama, Riva and Custom Line brands; with Riva Iseo Super also welcoming visitors to the entrance to the show.
The event confirms the Group’s ability to cover all the main segments of the luxury yachting market, thanks to the breadth and strong identity of its seven brands, united by constant innovation, uncompromising quality and Made in Italy excellence.
The French show, one of the most prestigious events on the international yachting calendar and running until September 13, opened with Ferretti Group’s traditional press conference, an opportunity to present the main new developments and outline the strategic directions for the new yachting season.
At the heart of the Group’s strategy is its continued ability to interpret market evolution through increasingly distinctive products, supported by expertise, investment and a wealth of people and talent that represent one of the Group’s key assets.
This is precisely the meaning behind the new claim ‘We Are Yachting’, which accompanies Ferretti Group during this period, putting people and talent at the heart of a leading international yachting group. A wealth of expertise, passion, product culture and manufacturing excellence: elements that give shape to iconic yachts every day.
In terms of its relationship with clients, Ferretti Group is strengthening its bond with owners by announcing a significant enhancement of the official protection provided for new yachts. Alongside the standard warranty, the limited ‘+1 Year Ferretti Quality Promise’ extension adds an additional year of coverage for a selection of yachts of the Group’s brands.
This additional period has been designed to provide targeted protection for the areas over which Ferretti Group exercises direct control, including design, craftsmanship, installation and the overall reliability of the product.
“Cannes is where the yachting world comes together, and where Ferretti Group shows what seven extraordinary brands, seven Italian shipyards and thousands of talented people can create,” said Stassi Anastassov, Global Chief Executive Officer, Ferretti Group.
“This year we arrive with four world premières and more than 20 yachts – but, for me, the real message goes far beyond the number of boats. Our ambition is very simple: to take Ferretti Group from one of the best to the best. That means stronger and more distinctive brands, faster innovation, uncompromising quality and above all an owner experience that does not end when the yacht is delivered.
“We are not simply building yachts. We are creating time, memories and peace of mind – some of the rarest luxuries in the world. And from Cannes to Monaco, we will keep raising the standard of what owners should expect from us. That, to me, is what ‘We Are Yachting’ really means: seven different brands, thousands of different talents, one shared passion and one ambition – to set the benchmark for this industry.”
The World Premières at Cannes: Innovation, Style and Design Vision
Riva is preparing to take centre stage at the major international boat shows with two new models that, through their different dimensions and concepts, showcase the brand’s unique and unmistakable ability to constantly reinterpret its style and design vision.
At the Cannes Yachting Festival, Riva 56’ Rivale Super and Riva 96’ Argo Super make their world première, two evolutions of highly successful models that express, in a contemporary key, the perfect combination of sportiness, elegance and connection with the sea that defines the brand.
Itama 70 is the second model in the brand’s range renewal journey, a new 70-foot yacht that enhances life on board through solutions designed to maximise comfort, while preserving the sporty character and timeless elegance that are typical of Itama.
In a setting of absolute prestige, Custom Line celebrates its 30th anniversary with the world première of Custom Line Navetta 35, the latest masterpiece in the displacement line.
Measuring 34.5 metres in length with a 7.7-metre beam, Custom Line Navetta 35 is the result of a collaboration between Ferretti Group’s Product Strategy Committee and Engineering Department, with the strategic consultancy of Custom Line Atelier, which guided the definition and development of the interior styling. The exterior design is by architect Filippo Salvetti, while the interior architecture was developed by ACPV ARCHITECTS’ Antonio Citterio Patricia Viel.
Joining the world premières is the new version of Ferretti Yachts 720, one of the most successful models in the flybridge range, further developing the ‘Just Like Home’ concept through even brighter, more spacious and functional interiors – the result of a collaboration between the Ferretti Group Product Strategy Committee and Engineering Department, with contributions from architect Filippo Salvetti for the exterior design and IdeaeItalia for the interiors.
There is also great anticipation for Pershing GTX90, presented at the press conference, which expands the GTX range with a new model in the 90–100-foot segment. A sport utility yacht that brings together all the distinctive elements of the series, creating a perfect combination of comfort, liveability and sportiness.
As every year, Ferretti Group will be joined during the show by an exclusive selection of national and international luxury brands including Range Rover, its official automotive partner, which will provide ride service for clients and owners in its flagship models; Flexjet, leader in business aviation, followed by Frette, Venini, Lanerossi and Zimmer+Rohde, while RODA and Nodoitalia provide the elegant outdoor furnishings.
For more information, please visit Luxury Yachts by Ferretti Group: Leading Luxury Yachting Worldwide.