If you’re heading to the pistes this winter, you’ll want to check out the latest line from Perfect Moment.
The luxury skiwear and lifestyle brand born in Chamonix has teamed up with BWT Alpine F1 Team to launch a winter capsule collection that merges Alpine’s bold racing identity with Perfect Moment’s technical, performance-led skiwear.
The campaign for the capsule was shot at the Alpine Enstone factory and features shots from inside the wind tunnel, marking the first time a fashion brand has captured a campaign in such a setting. The shoot highlights the fusion of motorsport precision and alpine expertise, bringing the speed, energy and technicality of F1 into the world of skiwear.
Designed for those who embrace speed, adventure and style, the capsule channels Alpine’s distinctive team colours and racing heritage into elevated winter apparel, including ski jackets, knitwear and ski suits in the Alpine F1 Team’s iconic blue and pink palette, accented with dynamic contrasting details. Circuit-line graphics trace the contours of the ski suits, while green and red wheel-bolt markings reference left- and right-side indicators used in the Alpine garage.
The collection also includes knitwear and après-ski essentials that transition seamlessly from slopes to chalet, with selected accessories completing the offering, bringing together technical performance and motorsport-inspired design in one cohesive winter wardrobe.
Please visit perfectmoment.com for more information.
@perfectmomentsports