McLaren’s first-ever Formula One Gulf Air Bahrain Grand Prix victory saw the winning driver’s trophy presented to Australian star Oscar Piastri in an exclusive Louis Vuitton Trophy Trunk as the result of an Official Partnership between the French luxury fashion house and F1 that came into effect before the first race of the 2025 season in Melbourne.
The 10-year agreement between Formula One and Louis Vuitton will see the French Maison maintain a constant presence throughout this year’s race season and beyond, from crafting the signature Trophy Trunk – which will be displayed before the start of each race and presented to the winner at the podium – to trackside signage.
The Trophy Trunk, carrying the winner’s trophy, presented to Piastri at the Bahrain Grand Prix was the fifth of the season, following the FIA Formula One World Championship; the Formula One Louis Vuitton Australian Grand Prix; the Formula One Heineken Chinese Grand Prix and the Formula One Lenovo Japanese Grand Prix Trophy Trunks.
Each trunk merges innovation with heritage, displaying the Maison’s historic expertise. The signature V for Victory is formed on the Monogram canvas, with a nod to the circuit’s finish line — celebrating the adrenaline, prestige, and ultimate triumph of motorsport’s elite championship.
The brand has joined this journey of champions, reinforcing the tradition that ‘Victory travels in Louis Vuitton’ and its new dynamic signature with a revamped logo specifically designed for the Official Partnership between Formula One andthe House was displayed across Bahrain’s on-track signage, perfectly complementing the city’s iconic blend of modern luxury and rich cultural heritage, making it a true fusion of past and present. The new Louis Vuitton logo design evokes a sense of speed and heat effects, drawing a parallel with the high velocity of Formula One racing.
The Bahrain Grand Prix made history as the first-ever Formula One race in the Middle East, and this year marked its 21st edition, underscoring the country’s continued prominence in the world of motorsport. And Bahrain continues to captivate the world with its perfect blend of rich culture and cutting-edge innovation, alongside its unwavering commitment to excellence.
This year’s Bahrain Grand Prix not only reinforced the nation’s status as a premier destination for global sports and culture but also strengthened the enduring link between Louis Vuitton and this vibrant Middle Eastern hub, celebrating the shared values of excellence, precision, andforward-thinking innovation.
Renowned for its challenging layout, the Bahrain International Circuit is known for its combination of high-speed straights and technical corners, offering a thrilling challenge for drivers. Once again, the circuit hosted the world‘s best drivers and teams, as Louis Vuitton brought its legacy of elegance and innovation to this global sporting spectacle.
United by a shared passion for daring and innovation, Louis Vuitton and Formula One continue to push the boundaries of their respective worlds, reflecting common values and an unwavering commitment to celebrating a spirit of excellence.
This partnership also symbolises the joint pursuit of the extraordinary, at a time when fashion, culture, entertainment and sports are merging like never before. Bahrain, with its unique blend of modernity and rich tradition, provided the perfect stage for this collaboration, where the worlds of high fashion and high-speed racing came together in an electrifying display of innovation and savoir-faire.
From the workshop to the racetrack, overlapping themes of teamwork, precision and inventiveness bond the two worlds of fashion and sport and the broader ambition of greatness shared by Louis Vuitton and Formula One. This connection was further embodied in a new Trophy Trunk, covered by the emblematic Monogram of the House and adorned with an iconic V – both for Victory and Vuitton – which featured Bahrain‘s colours, white and red, along with the iconic black and white Damier recalling the track’s finish line.
Fitting with the tradition of all custom Louis Vuitton pieces, the Trophy Trunk for the Formula One Gulf Air Bahrain Grand Prix was made by hand at the House’s historic atelier in Asniéres, France. The workshop is where the first automotive trunks were designed by Georges Vuitton, the son of Louis Vuitton, in 1897.
Over the following 127 years, Louis Vuitton hasremained closely associated with automotive culture. When George foresaw the growing popularity of cars and travel, he created adurable canvas material called Vuittonite to substitute for leather, which ensured the trunks could withstand the elements. This invention would evolve into today’s iconic Louis Vuitton canvas.
The Maison’s involvement with Formula One is part of the LVMH partnership as a new Global Partner, first announced in October 2024. The House established an initial link with Formula One through apartnership with the Automobile Club de Monaco, that comprised developing and presenting the Trophy Trunk for the Formula One Grand Prix de Monaco between 2021-2024.
The ever-growing profile of Formula One counts over 800 million fans globally, aremarkable increase of around 90 million in just the past 12 months. Many will witness the sport’s most iconic and heartfelt moments, with Louis Vuitton ensuring thatthese successes are forever forged in tradition and excellence.
Victory travels in Louis Vuitton
Over the Maison’s history, precious sporting items belonging to world-class athletes have been entrusted to the packing care of Louis Vuitton. Perpetuating and building upon this cherished tradition, Louis Vuitton creates trunks to transport and showcase trophies for the world’s most emblematic sporting competitions and awards.
Imbued with emotion, these adventures continue to mark new milestones in the Maison’s history, an ongoing testament that Victory Travels in Vuitton and that excellence in sports is echoed in the values of Louis Vuitton.
Since its first partnership with the America’s Cup in 1983, Louis Vuitton has|oined forces with the world’s most prestigious sports competitions, including the FIFA World Cup (2010, 2014, 2018, 2022), League of Legends (2019, 2020), Davis Cup (2019, 2020, 2021, 2022), Roland Garros (2017, 2018), NBA (2020, 2021, 2022), the Formula One Grand Prix de Monaco (2021, 2022, 2023, 2024) and the Rugby World Cup (2015, 2019, 2023), Ballon d’Or” (2023, 2024), Olympic & Paralympic Games París 2024 as well as the Australian Open (2024, 2025).
For more information, please visit www.louisvuitton.com.