The RIMOWA Original suitcase has long been a trusted companion for discerning travellers – with the legendary aluminium luggage range being reimagined in a variety of shades – and now the German brand has revealed Ink Blue, a new permanent shade inspired by the lasting language of ink.
Used for centuries in writing, drawing, and dyeing, ink leaves indelible marks that capture moments in time. RIMOWA’s Ink Blue is a deep midnight hue that offers a perfect blend of contemporaneity and legacy. The colour’s rich, luminous depth lends a captivating metallic sheen to the suitcase’s surface, that celebrates the inherent beauty and spirit of the aluminium.
A campaign starring American actress Sydney Lemmon accompanies the launch, unfolding as a captivating and mysterious adventure. In the short film, Lemmon travels to Shanghai in search of love. There, she is greeted by a series of letters beautifully penned in ink calligraphy that send her on a quest through aquariums and karaoke lounges across the blue-tinted city. Throughout this unexpected journey, her trusted RIMOWA remains by her side.
Three Reliable Luggage Sizes
The Original Ink Blue collection is backed by the German Maison’s lifetime guarantee, ensuring that all three sizes, including Cabin, Check-in L and Trunk Plus, remain reliable companions for all of life’s journeys to come.
This latest launch showcases the Maison’s commitment to refined craftsmanship and German engineering – from the stage-free telescopic handle and RIMOWA-pioneered Multiwheel system to the TSA approved locks to secure belongings during travel, all expertly colour-matched. A newly engineered ergonomic handle incorporates a damper mechanism to ensure slow and silent closure, while an updated Flex Divider introduces a squared design with a convenient zipped storage pocket for improved organisation.
RIMOWA’s unique anodisation technique inscribes vibrant pigments directly onto the aluminium’s surface, creating a rich, uniform look that celebrates the Maison’s signature material.
The Groove Collection Set of Leather Bags And Accessories
The Ink Blue colourway also extends into the Groove collection, with a Cross-Body Bag in Small and Large sizes as well as a Zipped Pouch all in the same shade, made in Italy from soft, smooth calf leather, complementing the suitcases with effortless elegance. A full suite of seasonal travel accessories has also been imagined taking inspiration from the allure of denim and in the same hue.
Celebrated for its durability and refined texture, this fabric serves as the basis for a reversable new bucket hat complete with a travel pouch – a first for RIMOWA – the Packing Cubes, as well as the Toiletry Pouch Trifold. The Ink Blue collection is lastly complemented by a Card Holder in anodised aluminium, made to match the German Maison’s iconic grooved designs.
From July 9, the RIMOWA Original Cabin, the RIMOWA Original Check-In L, the RIMOWA Original Trunk Plus, the RIMOWA Groove Cross-Body Bag Small and Large, the RIMOWA Groove Zipped Pouch and the RIMOWA Aluminium Card Holder, all in Ink Blue will be available at RIMOWA stores worldwide and online on the company website.
The RIMOWA Toiletry Pouch Trifold, the RIMOWA Packing Cube Small, Medium and Large in Denim and the RIMOWA Reversible Bucket Hat with Pouch, each in Denim, will also be available at RIMOWA stores worldwide and online, on the company website.
For more information, please visit www.rimowa.com.