An Horological Celebration

Ultra-luxury trailblazers Jacob & Co. and Bugatti have once again joined forces to bring forth an extraordinary new timepiece: the Bugatti Tourbillon.

Seamlessly integrating aesthetics, mechanics and functionality, the Jacob & Co. Bugatti Tourbillon creates a never-before-seen resemblance between a timepiece and an automobile. Both experts at their craft, the two world-renowned brands have repeatedly broken barriers through their meticulous cutting-edge design and innovation.

Embodying design integration rather than mere inspiration, Jacob & Co. and Bugatti designed a timepiece that reimagines the achievements, complexity and appearance of Bugatti’s latest hyper sports car, the Tourbillon.

This remarkable timepiece features a V16 engine block automation, a 30-second flying tourbillon and a twin power reserve. With retrograde hours and minutes that start at zero to mimic an RPM counter, this design is the first of its kind in the world of horology.

Bugatti also drew inspiration from watchmaking when designing their new hyper sports car, showcasing its technical details and precision craftsmanship akin to the intricate visibility of a high-quality watch’s movement, emphasising exclusivity and complexity, hence the name of the car: Tourbillon.

“Jacob & Co. is ushering in a new age of car watchmaking,” said Benjamin Arabov, Jacob & Co. CEO.

“We’re building up on the incredible success of our Bugatti Chiron Tourbillon timepiece and on a shared frame of mind with Bugatti automobiles. This high-complication, high-octane watch sets the highest bar for innovation, design integration and exhilarating watchmaking.”

The 52 x 44mm watch case mirrors the car’s body with design elements like the front grille, side radiator inlets and large sapphire side openings reflecting the car’s iconic features.

Replicating Bugatti’s iconic engine architecture, the timepiece showcases a visible engine block, 16 pistons and a 30-second tourbillon – the fastest ever made by Jacob & Co. With ten distinctive design elements derived from the car, the timepiece reinterprets the extraordinary design brought to life by Bugatti.

“Working closely with Bugatti is an exciting experience,” said Jacob Arabo, Jacob & Co. founder and Chairman.

“I live to push watchmaking to new levels, coming up with designs and complications that no one had even dreamed about. Bugatti are the same. They push everything beyond what everyone thinks is the limit.

“The Bugatti Tourbillon is our most advanced timepiece, the great achievement of a great partnership.”

In September 2022, Bugatti privately announced to Jacob & Co., who is a leading licensee partner, the development of a new hyper sports car to succeed Chiron, featuring a new engine, design and unprecedented levels of engineering and luxury.

In January 2023, Jacob & Co. visited Bugatti’s design studio where Jacob, Benjamin and their team collaborated with Bugatti’s design team, led by Achim Anscheidt and Jan Schmid.

The meeting resulted in a seamless integration of car and watch design, culminating in the Bugatti Tourbillon, an extraordinary timepiece created and developed over 18 months, showcasing the innovative synergy between two of the world’s leading luxury brands.

“We have taken great inspiration from watchmaking, both in terms of materiality and complexity,” explained Mate Rimac, Bugatti CEO.

“In the interior, we opted for a very transparent design that allows a view of the technical details and emphasises the precision craftsmanship and exclusivity of the vehicle.

“It’s like a very high-quality watch where you can see the movement. In the art of watchmaking, the tourbillon is known to represent the highest form of complication, and this is exactly what we want to show with the Bugatti Tourbillon.”

Parallel Design

The idea of the Jacob & Co. Bugatti Tourbillon is to share the same achievements, the same complexity and the same appearance as Bugatti’s latest hyper sports car. Mirroring the two brands’ approach to design – which is rooted in materiality and complexity – is not design inspiration, it is design integration.

Jacob & Co. has created a timepiece that looks like no other, wears like no other and works like no other. Instead, it looks and works like Bugatti’s latest hyper sports car.

Shaped as a Bugatti, the Tourbillon case measures at 52 x 44mm and has a 15mm thickness. The spear-heading front grille is flanked by two side radiator inlets. All three are lodged in recesses of the case and covered with a laser-etched grid pattern.

The case sides show two large sapphire openings, shaped and tinted like the car’s side windows. They open a lateral glimpse on calibre JCAM55’s 557 components.

“Collaborating with Jacob & Co. on the Bugatti Tourbillon allowed us to really focus on the subtle details that make a great design,” said Achim Anscheidt, Director of Design at Bugatti.

“In designing our hyper sports cars, we follow Ettore Bugatti’s mantra that ‘nothing is too beautiful’ and that’s an approach we applied here too. The Jacob & Co. Bugatti Tourbillon is an horological celebration of this new era of Bugatti that focuses on the timeless fascination of the mechanical world.”

To achieve a pure and more emotional experience, the calibre JCAM55 has the same architecture as the car’s engine: its engine block is visible through an opening behind the wheel. The upper crystal offers a panoramic view on the engine block, its sapphire construction, its 16 pistons and the underlying crankshaft.

Under the case, a sapphire crystal creates a through and through transparency effect. The 30-second tourbillon regulating the movement is the fastest Jacob & Co. ever made.

“Creating the Bugatti Tourbillon with Jacob & Co. was hugely rewarding,” said Jan Schmid, Chief Exterior Designer at Bugatti.

“Our goal was to translate the essence of Bugatti’s latest hyper sports car into a timepiece that would have the same enduring appeal. The result is a watch that captures the spirit of beauty and craftsmanship.”

The Dashboard

The dashboard of the Bugatti Tourbillon is designed like the one in Bugatti’s hyper sports car. On the left side, it showcases the 30-second flying tourbillon. On the right side, a sub-dial indicates both the movement’s and the engine’s (i.e. the V16 engine block automaton) power reserve.

In the centre, the hour and minute sub-dial is a near replica of the RPM and speed counter. All three sub-dials are covered by a single sapphire crystal, with a unique shape.

A unique feature in contemporary watchmaking, the Bugatti Tourbillon displays the power reserve of its automaton. The engine block automaton can execute an incredible 10 consecutive animation sequences on a single, full wind. The remaining autonomy is indicated by the smaller hand in the Power Reserve counter.

Calibre JCAM55’s overall power reserve of 48 hours is indicated by the larger, red hand in the same sub-dial. They share the same centre. In just as rare a configuration, both parts of the movement are wound by the same crown. Shaped like a control knob from the car’s dashboard, it works in both directions. Time setting is operated by a flip-out bow on the caseback.

Jumping Retrograde Timekeeping

In the centre of the dashboard, the hour and minute counter is completely unique and extraordinarily complex. Both the hour hand and the minute hand are retrograde. After they complete a 270-degree arc, when they finish their own cycle, they jump back to zero and start anew. The hour scale doesn’t start at 12 like the usual dials, but instead starts at zero, like an rpm counter.

What’s more, each hand is jumping. Every 60 minutes, the blue hand jumps to the next hour and stays there until the next one is up. The minute hand jumps from minute marker to minute marker. In the space left open by the jumping hands, between 0 and 60 minutes, lies the legendary Bugatti logo.

The V16 Engine Block Automaton

To celebrate the new and unique engine architecture of the Bugatti Tourbillon, Jacob & Co. has crafted a new miniature engine block. Gone is the Chiron’s W16 structure. Now, a V16 engine block induces a new level of excitement and exhilaration for Jacob & Co.’s customers.

The engine is made of a single block of transparent sapphire, which is known to be costly and notoriously difficult to design with. Yet, Jacob & Co. uses an extremely large piece, in which 16 cylinders are drilled and used to house many pistons, crafted out of titanium. They’re driven by an incredible achievement of watch manufacturing: a single-axis crankshaft. It is one of the longest, most elaborate and most delicate watch parts ever crafted.

Mimicking the internal combustion engine, it has to be perfectly straight, light, and arranged so that the cylinders can fire with the appropriate sequence. When the automaton is activated, the crankshaft spins and all 16 cylinders move up and down.

Pushing the resemblance with Bugatti’s full-size engine, the engine block automaton has its own set of exhaust manifolds. Gathered by groups of four cylinders, polished or gold-finished steel piping is connected to the engine. After the pusher within the crown is activated, the V16 engine block automaton sequence lasts 20 seconds.


Just like Bugatti’s Tourbillon is the Chiron’s successor developed from a blank page, Jacob & Co.’s Bugatti Tourbillon is the successor of the Bugatti Chiron Tourbillon, completely designed and built from scratch.

Yet these two extremely sophisticated timepieces share specifics. Both are designed to emulate and reinterpret Bugatti’s extraordinary design and engineering achievements in watchmaking form.

Both timepiece collections are limited to as many pieces as Bugatti’s planned production. The Bugatti Chiron Tourbillon has reached 450 units manufactured in barely four years, out of the 500 that will ever be made. It will coexist with the Jacob & Co. Bugatti Tourbillon, which is limited to a total of 250 units, the same as the namesake automobile.

The first, black DLC titanium version, being limited to 150 pieces, leaves ample room for Jacob & Co. to apply its mastery of coloured and precious materials as well as high jewellery to the Bugatti Tourbillon.

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