Charting Fashion’s Love Affair With the Ocean in GANT’s SS21 Men’s Collection.
The ocean’s treasures have always offered great riches to designers. Shells, nets, sharks, waves, reefs, seaweed, coral, creatures of the deep: the aesthetic and symbolic potential found in the sea is vast.
This SS21 does not differ with brands drawing on maritime nuances to create a collection that charters fashions love affair with the ocean.
GANT is one such example this season. The brand has dived deep into its archives and maritime flags can be found aplenty across the women and menswear collections and have a historical significance often associated with important meanings – each one representing a distinctive message. As a brand founded on the American East Coast, GANT has long incorporated nautical themes in its collections, so incorporating elements of these flags into the SS21 collection naturally fits.