An Icon Returns

TAG Heuer is bringing back its much-loved Formula 1 watch in partnership with lifestyle brand, Kith.

The iconic TAG Heuer Formula 1, originally released in 1986, is a landmark timepiece, the first to bear the brand’s name. Its bold colours and innovative design quickly made it a favourite among collectors, including Kith’s founder, Ronnie Fieg. Now, the timepiece is back through a collaboration between the Swiss watchmaker and the American label.

TAG Heuer Formula 1 | Kith revives the Formula 1 series, introducing a collection that reflects the original’s spirit while incorporating modern upgrades. The new line celebrates the brand’s rich heritage with 10 vibrant colours inspired by classic models. Each watch, available in stainless steel or rubber bracelet editions, displays the robust design and timeless appeal that made the first edition so beloved.

The case supplier and moulds from the original 1986 production were tracked down, ensuring the new timepieces retain the authenticity and charm of their predecessors. However, these watches also feature significant upgrades. The plastic crystal has been replaced with durable sapphire and the straps have been updated from plastic to rubber – enhancing both their aesthetic and functional appeal.

One standout feature of this collaboration is the innovative merging of the TAG Heuer and Kith logos, a first in the watchmaker’s history.

This unique insignia appears on the dial, strap and case back, along with Kith’s motto, ‘Just Us’, reflecting Fieg’s close-knit community ethos. Each watch in the collection embodies a blend of modern sophistication and vintage allure.

The collection includes 10 new timepieces with stainless steel or rubber bracelets. Seven are Kith exclusives, limited to 250 pieces each, featuring vivacious colours such as sports-car red, black-and-yellow, cream, matte black and a green, yellow and red version, inspired by the rare 1980s’ iteration made with Japanese F1 driver Ukyo Katayama. The two steel bracelet models with blue and green bezels are limited to 350 pieces each. TAG Heuer’s two exclusives, limited to 825 pieces each, boast vibrant blue and green bezels with black PVD cases. The shared model, limited to 1,350 pieces, features a classic black bezel with red accents, an eggshell dial reminiscent of patinated versions from 1986 and a steel bracelet, offering a perfect balance of contemporary design and nostalgic elements.

Each is presented in a premium box that highlights its colourful design, with the most collectable set containing all 10 limited-edition watches. This collection is all set to win the hearts of a new generation.