BOSS has unveiled its first capsule collection, ahead of Fall/Winter 2024, in collaboration with British ultra-luxury sportscar manufacturer Aston Martin.
The BOSS x Aston Martin menswear collection epitomises a perfect fusion of heritage, innovation and contemporary style as Boss’ first collaboration with Aston Martin draws input from both brands’ designers and the carmaker’s portfolio of high-performance models.
The partnership will deliver two capsule collections a year, showcasing pieces that are meticulously crafted to meet the demands of performance and style.
Building on their common passion for racing, the first BOSS x Aston Martin collection draws inspiration from the British carmaker’s rich legacy and the timeless elegance of BOSS’ premium aesthetic, offering a 24/7 lifestyle wardrobe that exemplifies the pinnacle of modern sophistication.
For this capsule, BOSS has worked with the iconic sportscar brand to create an off-the-track lifestyle wardrobe that caters to the modern consumer’s desire for luxury performance. With a shared focus on innovation and flawless design, this collaboration expertly combines quality clothing with high-performance materials.
Aston Martin delivers prestigious craftsmanship and innovation, while BOSS contributes traditional tailoring with authenticity and quality.
Influenced by Aston Martin’s attention to detail, elements across the collection reflect interior touches from its models, including the iconic quilted leather seats. Details on the garments such as zip pullers, cord ends and snap buttons take inspiration from finishes on their high-performance vehicles.
A unique cord adjuster was inspired by the sophisticated aluminium oil filler cap available from its Q by Aston Martin bespoke service. Lightweight high-performance materials prevalent in sportscar design also cross over to the collection, including the use of carbon fibre-taped seams to bring heightened performance to BOSS’s unmistakable style.
Bringing the collection to life in a campaign photoshoot and film is world-renowned Aston Martin Aramco Formula One Team driver and BOSS brand ambassador Fernando Alonso.
As the face of the exciting new campaign, Alonso personifies the BOSS brand’s foundational platform: ‘Be Your Own BOSS’.
He also perfectly embodies the spirit of the BOSS and the intensity of the Aston Martin driver: dynamic and effortlessly stylish.
“I’m proud to front the campaign for the first-ever BOSS x Aston Martin capsule collection,” said Fernando.
“Both BOSS and Aston Martin stand for commitment, innovation, performance – and iconic style. I can’t wait for fans to experience the energy that both brands have brought to this collaboration.”
This collection is defined by tailored pieces, carefully crafted in luxurious, high-performance fabrics, such as superfine merino-wool jersey and a durable carbon-fibre and cotton denim blend.
Key outerwear styles complement and deliver sophistication and functionality. Presented in a smart color palette of white, pale gray, opal green and dark mink, this menswear range exudes innovation, impeccable BOSS aesthetics and elegant design elements inspired by the iconic British carmaker.
The BOSS x Aston Martin collection is now available online, in stores and through wholesale partners.
For more information, please visit www.hugoboss.com.