Panerai and Luna Rossa A Timeless Partnership

Panerai and Luna Rossa: A Timeless Partnership of Innovation and Luxury

Panerai unveils a stunning collection in partnership with Luna Rossa Prada Pirelli, featuring captivating designs inspired by the yachting world.  

Panerai, renowned in the luxury timepiece industry for its rich history in underwater exploration, celebrates its partnership with the Luna Rossa Prada Pirelli sailing team through a remarkable collection of timepieces. Inspired by the technical excellence and beauty of the yachting world, these new additions to the Luna Rossa collection captivate with their novel designs and diverse appeal.

As the official sponsor of the Italian Luna Rossa Prada Pirelli sailing team in their quest to conquer the 37th America’s Cup, Panerai pays homage to this partnership with a range of timepieces that feature new designs inspired by Luna Rossa’s boat materials and aesthetic codes.  

“With their unmistakable design and cutting-edge functionality, these watches will serve as our indispensable companions throughout our journey towards success in the 37th America’s Cup,” said Max Sirena, Team Director and Skipper of Luna Rossa Prada Pirelli.

“Our collaboration with the Luna Rossa Prada Pirelli team represents the perfect union of two brands that share the same spirit of innovation, passion for excellence and love for the sea,” said Panerai CEO, Jean-Marc Pontroué.

The Luna Rossa collection showcases a stunning fusion of blue and red, symbolising the sea and Luna Rossa’s official colour. The Luminor Luna Rossa Quaranta PAM01408, features a sleek black 40mm steel DLC (diamond-like carbon) case and a blue sun-brushed dial.

For the discerning traveller, the Luminor Luna Rossa Quaranta BiTempo PAM01404 offers a dual time zone display and a red-gilded GMT hand as a tribute to Luna Rossa team’s boat sail colour. The watch is encased in a 40mm steel case and features a blue sun-brushed dial.  

Both watches are powered by the automatic P.900 calibre with three-day power reserve, effortlessly combining style and functionality.

Adding an element of adventure, Panerai introduces the Luminor Luna Rossa Chrono Carbotech PAM01519, an exclusive Experience edition that will allow the watch owners to participate in an immersion experience specifically curated by the maison. Encased in a 44mm Carbotech case with a blue sun-brushed dial, the watch will season over time, reflecting the wearer’s surroundings. The Carbotech structure enhances both aesthetics and performance, ensuring durability through the fusion of carbon fibres and a high-end polymer.

Limited to 37 pieces for the 37th edition of the America’s Cup in 2024, the PAM01519 offers watch owners an exclusive experience in Cagliari. Participants will join the Luna Rossa team for various activities and workshops and receive an NFT containing supporting information, including a training card, technical details of the watch, a warranty booklet and an artwork from the Panerai Studio.

All three models feature a bi-material strap with the iconic ‘Luna Rossa’ logo. The PAM01408 and PAM01404 also boast the PAM Click Release System, allowing for easy strap swapping to suit different moods and styles. These timepieces are exclusive to Panerai boutiques.

Additionally, the Luminor Due collection welcomes two new references: PAM01378 and PAM01381. These elegant timepieces showcase Panerai’s commitment to aquatic adventures, with PAM01378 set in a polished 38mm steel case, matched with a white Saffiano leather strap and PAM01381 set in a 42mm steel case, matched with a grey bi-material strap. Both models feature matte white sandwich dials with dark grey Super-LumiNova numerals and indices and red hands representing the team’s official colour.

These new additions reinforce the enduring partnership between Panerai and Luna Rossa, celebrating the shared values and legacies of both brands and offering a glimpse into the thrilling world of sailing and the sea.